Business Blueprints

Episode 31 - Capturing the Market with Greg Sproul


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In this episode of Business Blueprints, Bryan sits down with Greg Sproul, founder of Captured Listings, to talk about turning a side hustle into a growing real estate media business. Greg shares how he built his company on word of mouth and organic marketing—without traditional advertising.

They explore what it takes to scale a seasonal service business, the challenges of hiring, and the nuances of working in both standard and luxury markets. Greg also opens up about the shifting content landscape, viral clips, and why creating value goes beyond just showing up with a camera.

Whether you're in media, real estate, or service, this episode is packed with insights on growth, branding, and building strong client relationships. Captured Listings

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Business BlueprintsBy Bryan Bercik