For this timely episode, I chat with Aró Digital's new commercial director Ciara Clancy about last minute summer vacancies and her top tips for how hotels can fill them.

Rather than simply reducing rates, there are are several different approaches which your property can take to drive occupancy even at this stage of the season. For example, have you considered partnering with local attractions for a stay and play package?

As always Aró are here to help luxury hotels and resorts with their digital strategy and increase their online revenue. You can contact us at arodigitalstrategy.com/contact-us.