In this short episode we are joined by one of Aró's senior account managers, Ciara Keogh. She goes through the items hotels should be checking now to make sure their book direct strategy is in the best shape for 2025.

This includes optimising your mobile site, checking rates for the year ahead and looking at your content calendar.

We discuss these and several more - none of them are very time consuming but you will be rewarded many times over.

If you would like to contact us you can email [email protected] or fill out our contact form at arodigitalstrategy.com/contact

Karen Fleming is the accomplished Sales Director at the renowned Cashel Palace Hotel that is a member of Relais & Châteaux & Ireland's Blue Book. She has played a pivotal role in driving the hotel’s sales and marketing strategies, significantly contributing to its reputation for excellence and luxury.

In this exclusive interview, Karen shares her insights with Lisa Leahy on leveraging digital innovation to boost sales and enhance guest experiences. Join us as we explore her journey, the challenges faced, and Karen's vision for the future of hospitality at The Cashel Palace Hotel.

Nestled amidst the rugged beauty of Connemara, Abbeyglen Castle Hotel is more than just a hotel; it’s a living, breathing narrative spun from the dedication and passion of its proprietors, Brian and Ronan Hughes. It's a testament to the enchanting allure of Ireland’s independent, family-run hospitality with a genuine charm that feels increasingly rare in today's world of corporate chains and standardised luxury.

The hotel has been a client of Aró Digital Strategy for over three years, and this podcast aims to uncover the secrets behind their success. Their true secret can only be fully appreciated by experiencing it first-hand. Nothing could have prepared us for the legendary hospitality of Abbeyglen and the Hughes brothers, which transforms a stay into an unforgettable adventure steeped in warmth and charm. This experience was a wonderful reminder of why, at Aró, we love working with independent hoteliers: each client is unique, and their distinctiveness makes our job of finding and engaging their perfect guests all the more rewarding.

Lucy Gaffney is the executive director of Business For Biodiversity Ireland, a government funded initiative to help businesses make a positive impact on nature. It's a multidisciplinary role involving science, finance and nature and she is a passionate advocate for businesses embracing biodiversity as a benefit for their brand and their balance sheet as well as the natural world.

We discuss the new Corporate Sustainability Reporting Directive (CSRD), what it means for hospitality and why hotels should embrace a nature positive approach now to prepare themselves for a changing environment, both business and natural.

Corporate Sustainability Reporting Directive (CSRD) details: https://plana.earth/policy/corporate-sustainability-reporting-directive-csrd

Hotels and biodiversity website: https://sustainablehospitalityalliance.org/

For over 60 years, The Ardilaun Hotel has been a cherished gem in the heart of Galway, and it was an honour to sit down with John Ryan, the Managing Director and Owner, to delve into the unique essence of this family-run establishment. Our conversation unveiled a deep-seated commitment to preserving a legacy of warmth, quality, and an unwavering dedication to guests - a commitment that can only be fully understood through a visit to The Ardilaun Hotel itself.

At Aró Digital Strategy, we take immense pride in partnering with independent hotels like The Ardilaun, whose uniqueness and commitment to quality service make our role of connecting them with the right guests an absolute pleasure.

In this episode of the Aró hotel podcast we are joined by Aró's head of digital marketing Jason Franz and hotel marketing expert Lisa Leahy.

We discuss how hotels should be looking now to research and implement their best available rates (BAR) for the end of this year and into 2025 and even 2026.

BAR is an intrinsic part of a hotel's direct booking strategy and Jason provides a comprehensive overview of how you can promote your hotel's BAR using metasearch for example Google Hotel Ads, Expedia and Trivago.

If you would like to discuss further with us we would be delighted to hear from us - email on [email protected]. Or use our contact page on arodigitalstrategy.com.

August is the prime time to gear up for December's celebrations. Whether it's Christmas, Twixmas, or New Year, starting early with your digital strategies can make all the difference.

In this podcast with hotel marketing guru Lisa Leahy and Aró's senior account manager Ciara Clancy, we discuss how you can maximize bookings, engage guests, and create memorable experiences for the upcoming festive season, with actionable steps to ensure your property shines during the joyful festivities.

Contact us via our website or [email protected]. The accompanying blog is here: https://www.arodigitalstrategy.com/blog/2024/08/01/marketing/deck-the-halls-with-bookings-kickstart-your-festive-hotel-sales-now!/73-258/

In this episode we chat with Lisa Leahy and Seamus Crotty who bring their years of hotel marketing and management experience to bear on the challenge of filling your hotel rooms in the Autumn period.

They discuss why you should be planning before the Summer for Autumn occupancy, and provide proven strategies to fill your hotel with profitable business.

This podcast ties in with our 'Top Ten Tips for Autumn Planning' blog which you can read here https://rb.gy/5nzu9n. If you would like to know more about our strategies, you can contact us via the website or email [email protected].

In this deep dive, we talk to Daniel Stewart from influencer marketing agency Tailify to better understand this oft maligned marketing channel.

He explains what an influencer is (and that they prefer to be called creators); why you would work with one (or several) to leverage this valuable marketing vertical; and how hotels can use the content influencers create for multiple organic and paid social media campaigns and measure the return on investment.

Welcome to 2023. Although economic uncertainty is swirling around us, the consensus is that this year will be a rewarding one for the hospitality industry.

Direct bookings are rising and people are looking for an escape from a long winter of bad news.

As a luxury hotelier, how you shape your digital strategy will define your performance in 2023. Digital is here to stay and will always be a crucial component for the luxury hotel industry.

Listen to our quick update on the most important things you need to master in the first quarter of 2023 to be top of the shop for generating budgeted revenue and profit for the rest of the year.