What is a brand? A logo or a name? Although those are indeed an integral part, it’s so much more. It is everything that touches or gets in front of your target audience. It is an absolute reflection of what your customers should expect from you.

Getting your branding right and delivering on its promise will drive differentiation, advocacy & loyalty, salience, and trust. In turn these help to promote direct bookings.

Lucidpress article https://info.marq.com/resources/report/brand-consistency

Hospitality Net article https://www.hospitalitynet.org/opinion/4091173.html

Edelman report https://www.edelman.com/sites/g/files/aatuss191/files/2019-06/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf

At Aró in order to be five star by every measure and maximise online revenue for our luxury hotel clients, we follow the science and collect as much data as possible in order to make evidence based decisions about any changes we make to a hotel's book direct strategy.

No strategy can exist in isolation – it has to reflect an up to date narrative and the values of the target audience. A recent Google survey identified four trends which brands should tap into as consumer confidence returns. In this episode we discuss these trends and how they apply to luxury hotels.

Contact us here: https://www.arodigitalstrategy.com/contact-us

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCwP5vRWNu-kPuCOrDmHFdIg

One of the key pillars of a revenue strategy is understanding your target markets. A great way to do this is to create different audience types for your ideal guests. Once you have identified your preferred audiences, you will find it easier to influence them in terms of moving them to direct booking, increasing your room rate and cross-selling/upselling.

Contact us here: https://www.arodigitalstrategy.com/contact-us

Hotels mentioned in the podcast:

https://www.rockhotelgibraltar.com/

https://www.parkhousehotel.ie/

https://www.grantleyhall.co.uk/

https://www.chubcay.com/

The top 3 trends in online retail are #1 omnichannel strategies, #2 personalisation and #3 immediacy. A hotel Internet booking engine (IBE) is essentially a highly specialised version of a general ecommerce platform and these top three trends apply equally to hotel direct bookings as shopping for clothes. In this podcast I outline areas of synergy between our booking engine benefits and these top 3 trends

Contact us here: https://www.arodigitalstrategy.com/contact-us

At Aró Digital we are focused on our customers' needs, data driven and dedicated to planning strategies for book direct success. That is why our clients survived and thrived during lockdown and are now reaping the benefits of the upswing in tourist numbers. In this episode, you can learn how we do it; and understand what we can offer luxury, independent hotels looking for outstanding online performance.

Contact us here: https://www.arodigitalstrategy.com/contact-us

Google articles: https://lp.thinkwithgoogle.com/index.php/email/emailWebview?md_id=79709

https://lp.thinkwithgoogle.com/index.php/email/emailWebview?md_id=79351

Aró Digital's vision is to be the future of luxury by being a global leader & trusted disrupter for independent luxury hotels and resorts. This involves us taking a 360˚ degree view of a hotel's book direct performance. Over the next few podcasts we will look at the practical ways we help our clients and in this episode we look at you can manage the different booking channels to maximise revenue from direct bookings.

Contact us here: https://www.arodigitalstrategy.com/contact-us

Aró Digital's vision is to be the future of luxury by being a global leader & trusted disrupter for independent luxury hotels and resorts. This involves us taking a 360˚ degree view of a hotel's book direct performance. Over the next few podcasts we will look at the practical ways we help our clients and in this episode we start with the hotel website.

Contact us here: https://www.arodigitalstrategy.com/contact-us

While third-party data will now not be accessible, first-party data will become the key solution to all online marketing approaches. It will produce more relevant information with an opportunity for brands to build customer loyalty with a more authentic sense.

Over time luxury brands will be able to build more quality customer relationships, target people more effectively and recommend options which make a difference to their lives.

Read our accompanying blog: https://www.arodigitalstrategy.com/blog/2022/01/04/marketing/cookie-policy-changes-affecting-online-marketing-in-2023/73-211/

Contact us here: https://www.arodigitalstrategy.com/contact-us

For our leading hotel clients, we perform regular benchmark audits, looking at nearly 200 metrics which affect book direct performance. The higher the benchmark score the higher the % of room bookings taken via the hotel booking engine. In this podcast we discuss some of these metrics and why they influence your book direct performance.

Read our accompanying blog: https://www.arodigitalstrategy.com/blog/2021/11/02/marketing/why-should-you-choose-aro-as-your-book-direct-partner/73-201/

Avail of our mini audit: https://www.arodigitalstrategy.com/order-web-audit

Pat Kinsley from Neworld in Dublin chats about branding and how essential it is to drive a company's revenue and profit. In particular we discuss how luxury hotels should use it to deliver bespoke, unique customer experiences which resonate long after the guest has checked out. Does your hotel hit the sweet spot? Listen and find out.