I wanted to talk a little bit about, well one of my favorite topics. That is the existing state of B2B data out there. For those people that are a little uninitiated, I've always found that data is the key to lead generation success because if you can't actually reach the audience you're after, it makes it pointless how great the message or the call-to-action is.

I wanted to talk a little bit about, well one of my favorite topics. That is the existing state of B2B data out there. For those people that are a little uninitiated, I've always found that data is the key to lead generation success because if you can't actually reach the audience you're after, it makes it pointless how great the message or the call-to-action is.

I wanted to talk a little bit about, well one of my favorite topics. That is the existing state of B2B data out there. For those people that are a little uninitiated, I've always found that data is the key to lead generation success because if you can't actually reach the audience you're after, it makes it pointless how great the message or the call-to-action is.

Episode 31 - How to get the most out of your B2B data

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 31 - How to get the most out of your B2B data

Episode 31 - How to get the most out of your B2B data