Joe Pulizzi is the founder of the Content Marketing Institute and one of the world’s leading experts on content marketing-a term he started to started to use back in 2001 –to describe an approach to marketing focused on creating and distributing valuable, relevant, and consistent content. The Content Marketing Institute

Joe is the author several books on content marketing including Epic Content Marketing: How To Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.

In this interview, Joe discusses:
The origins of the term content marketing

• How content marketing is different from traditional marketing
• How content marketing can help social entrepreneurs
• How to identify your target audience
• How to build trust and credibility with your audience