Tony Hulbert, CEO of HorsePower Brands, discusses his entrepreneurial journey and the development of Howie, a new technology created by HorsePower Brands. He shares the challenges faced by franchisees and how Howie aims to address them. 

Takeaways

HorsePower Brands has grown rapidly through franchising by focusing on their shared service model, data-driven strategies, and the development of Howie technology.

Technology, such as artificial intelligence and digitization, is transforming franchising in areas like estimating and communication with customers.

Successful franchise relationships require constant focus on the franchisee-franchisor relationship, setting clear expectations, and having a long-term vision.

Franchise candidates should prioritize revenue-generating activities, have optimism and a long-term view, and be willing to follow the Franchisor's system.

Established business owners considering franchising should seek advice from experienced consultants and industry professionals.

Adopting the Entrepreneurial Operating System (EOS) philosophy can help franchise systems align their vision, set goals, and improve accountability.

Chapters

00:00 Introduction to Franchise QB Podcast and HorsePower Brands
01:13 Tony Hulbert's Entrepreneurial Journey and the Development of Howie
07:02 Key Strategies for HorsePower Brands' Growth Through Franchising
09:24 Howie's Differentiation and Benefits for Franchisees
12:47 Building Successful Franchise Relationships
16:04 The Role of Technology in Transforming Franchising
24:45 The Impact of EOS on the Franchise System
27:05 Conclusion and Contact Information

www.HorsePowerBrands.com

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Mike Halpern, CAFC
[email protected]