How you tell a story on your website will determine whether or not your site visitors take action and what kind of action they take. Whether you're looking for email sign-ups, donations, volunteers, or something else entirely, engagement doesn't just happen; you have to make it happen! Join Raise + Engage host Danielle Johnson Vermenton with all-star guest Ben Wong as they brainstorm ways that you can entice all your different audiences to take action online.

Topics discussed this episode:

• How to create a “slam-dunk” website
• The spectrum of website engagement
• Basic metrics to measure engagement online
• Strategic social listening
• Personalizing engagement to the audience

Resources:

Quora.com

Reddit.com

Data Driven Nonprofits

Ben Wong - Twitter

Danielle Johnson Vermenton - Twitter

http://nofilternonprofit.blackbaud.com/

Blackbaud - Twitter

Blackbaud - Facebook

 

Quotes:

 

“Everybody is trying to stand out and get noticed, but to get noticed you have to have good content that does something for the audience.” - Ben Wong

 

“A ‘brochure site’ is the lowest level of engagement” - Ben Wong

 

“By design, what are the opportunities we’re giving for engagement? Do we have a like button, is there a sharing option, is there a place for comments?” - Ben Wong