Instead of being data driven, marketers need to switch to being wisdom led and search for human insights that help them predict consumer behaviour.

On the latest podcast episode, Mark Cochrane, Head of Media Strategy at T&P, tells us why there's an important difference between data and wisdom. He's also discovered a much better way to brainstorm around audiences, than the old pen portraits - using AI audience agents.

Learn how he does it and get top data driven marketing tips.