This week we discuss the challenges of marketing your app from a developer perspective. We touch on Facebook's F8. We debate Instagram's Layout for iOS similarities and app name confusion with Mike Swanson's Layout. We talk about the cross-platform crisis that developing for the Apple Watch introduces to users of the third party iOS developer tools.
Picks: Becoming Steve Jobs, Launcher and Mr Jump

* Sorry I forgot to put my echo shield behind my microphone - Tim

Episode 32 Notes:

App Store Review Guidelines History (diff)
Joe Cieplinski on marketing your app
Release Notes - the Business of iOS and Mac Development
Fantastical 2 for iPhone - Calendar and Reminders
Made to Stick: Why Some Ideas Survive and Others Die
Contagious: Why Things Catch On
Mobile Marketing: 99 Ways to Get Your App Noticed - Parisa Foster
PrMac
TACOW
Mark Pavlidis Co-founder of Flixel - YouTube
Apple Developer Relations
Layout by Mike Swanson
F8 2015
Apple Watch and the Cross-Platform Crisis
Creativity, Inc.
More Than Just Code - Episode 10 - I am the one who knocks.
Start With Why – Simon Sineck TED Talk

Episode 32 Picks:

Becoming Steve jobs
Launcher with Notification Widget 
Mr Jump

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