Why Do Employees Resist Change? 

Although employee resistance has many causes, research reveals five primary reasons:

1. Lack of awareness about the reason for change
2. Change in job role
3. Fear of the unknown
4. Lack of support from or trust in leaders
5. Exclusion from change-related decisions

The top reason employees resist change is because they lack of awareness about the purpose and reason for the change. This arises from the organization's failure to communicate details and business reasons for the change, as well as a lack of clarity about employee roles in change success. Resistance occurs when employees can't answer, "What's in it for me?" 

Why Do Managers Resist Change? 

Research participants identified five primary reasons managers resist change:

1. Organizational culture issues
2. Lack of awareness and knowledge about change
3. Lack of buy-in
4. Misalignment of project goals and personal incentives
5. Lack of confidence in their ability to manage change

ADKAR model to support change :
 
A - Awareness - Of the need for change
D - Desire - To participate and support the change
K - Knowledge - On how to change
A - Ability - To implement desired skills & behaviors
R - Reinforcement - To sustain the change 

The UC moment : Effectively communicate the change

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