Strap on your Boots

Episode 321: Why High Achievers Seek Risk with Erik Hatterscheidt


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In this episode of Zero to CEO, I speak with Erik Hatterscheidt, founder of the Freshline Club, the world’s only global motorcycle expedition club for entrepreneurial men. Erik shares why high-performers crave danger and how raw adventure, discomfort, and brotherhood forge elite leaders. From jungle expeditions to humanitarian missions, we explore how breaking out of “comfortable success” can spark transformation, build legacy, and reignite purpose. If you’re ready to reclaim your edge and lead with impact, this episode will challenge and inspire you. Reach out on LinkedIn for $1000 off a crucible expedition in Guatemala!

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Strap on your BootsBy Jason Sherman

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