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Episode #325: Live from DisruptED with Dan Antonson and Jeff Certain
In this kickoff episode recorded live at the Collegis Education DisruptED summit in Phoenix, we spoke with Dan Antonson and Jeff Certain from the Collegis team about the growing need for better data integration in higher education. They introduce “Connected Core,” a data platform designed to unify siloed systems and create a more complete, actionable view of the student journey.
The conversation explores how tools like the “student digital twin” and AI-powered workflows can transform everything from recruitment to student success by enabling more personalized, efficient, and data-informed experiences. Ultimately, it’s a call for institutions to treat data as a strategic asset—investing in governance, integration, and long-term strategy to meet rising student expectations and stay competitive.
Guest Names:
Dan Antonson - Associate VP of Analytics & Tech. Solutions at Collegis Education
Jeff Certain - Vice President of Marketing and Strategic Solutions at Collegis Education
Guest Socials:
Dan on LinkedIn
Jeff on LinkedIn
Guest Bios:
Dan Antonson proudly helps higher education institutions leverage marketing technology to grow enrollment. Dan is an expert in higher education data and the technology systems that create and drive insight — and his role at Collegis allows him to connect and activate data. Dan has more than 15 years of experience in digital analytics, marketing attribution and measurement, and he has a bachelor’s degree from the University of Minnesota. In addition, he holds several Google and Ensighten certifications and is a guest lecturer for the University of Minnesota’s Hubbard School of Journalism and Mass Communication.
Jeff Certain leads marketing strategy and solution architecture at Collegis, helping colleges and universities translate institutional ambition into measurable growth across the student lifecycle. In his role as Vice President of Marketing and Strategic Solutions, Jeff oversees cross-functional teams responsible for B2B marketing, sales enablement, partnership solution design, and data-informed program research. Prior to Collegis, Jeff held multiple marketing leadership roles at Rasmussen University, where he led regional marketing strategy and enterprise digital advertising initiatives across paid search, display, affiliate marketing, and emerging digital channels. Jeff holds an MBA in Marketing and Entrepreneurship from the University of St. Thomas and a Bachelor of Arts in Biology from Indiana University Bloomington.
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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/
About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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By Dustin Ramsdell
4.8
3333 ratings
In this kickoff episode recorded live at the Collegis Education DisruptED summit in Phoenix, we spoke with Dan Antonson and Jeff Certain from the Collegis team about the growing need for better data integration in higher education. They introduce “Connected Core,” a data platform designed to unify siloed systems and create a more complete, actionable view of the student journey.
The conversation explores how tools like the “student digital twin” and AI-powered workflows can transform everything from recruitment to student success by enabling more personalized, efficient, and data-informed experiences. Ultimately, it’s a call for institutions to treat data as a strategic asset—investing in governance, integration, and long-term strategy to meet rising student expectations and stay competitive.
Guest Names:
Dan Antonson - Associate VP of Analytics & Tech. Solutions at Collegis Education
Jeff Certain - Vice President of Marketing and Strategic Solutions at Collegis Education
Guest Socials:
Dan on LinkedIn
Jeff on LinkedIn
Guest Bios:
Dan Antonson proudly helps higher education institutions leverage marketing technology to grow enrollment. Dan is an expert in higher education data and the technology systems that create and drive insight — and his role at Collegis allows him to connect and activate data. Dan has more than 15 years of experience in digital analytics, marketing attribution and measurement, and he has a bachelor’s degree from the University of Minnesota. In addition, he holds several Google and Ensighten certifications and is a guest lecturer for the University of Minnesota’s Hubbard School of Journalism and Mass Communication.
Jeff Certain leads marketing strategy and solution architecture at Collegis, helping colleges and universities translate institutional ambition into measurable growth across the student lifecycle. In his role as Vice President of Marketing and Strategic Solutions, Jeff oversees cross-functional teams responsible for B2B marketing, sales enablement, partnership solution design, and data-informed program research. Prior to Collegis, Jeff held multiple marketing leadership roles at Rasmussen University, where he led regional marketing strategy and enterprise digital advertising initiatives across paid search, display, affiliate marketing, and emerging digital channels. Jeff holds an MBA in Marketing and Entrepreneurship from the University of St. Thomas and a Bachelor of Arts in Biology from Indiana University Bloomington.
- - - -
Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/
About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.