I’m very grateful to have David and McKie also, who is the Vice President of Marketing Operations at Medidata.

I’m very grateful to have David and McKie also, who is the Vice President of Marketing Operations at Medidata.

I’m very grateful to have David and McKie also, who is the Vice President of Marketing Operations at Medidata.

Episode 33 - Green & Greene with David Mckie

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Marketing

Management

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 33 - Green & Greene with David Mckie

Episode 33 - Green & Greene with David Mckie