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Hispanic youth are not just the future — they’re shaping the U.S. market right now. With over 19 million under 18, this generation navigates two cultures seamlessly, blending Spanish and English, tradition and innovation, heritage and mainstream.

In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, is joined by Lauren Hayes to explore how Hispanic youth are:
🌎 Redefining bicultural identity
🗣️ Embracing Spanish, English, and Spanglish with confidence
📱 Driving digital culture on TikTok, YouTube, and beyond
👨‍👩‍👧 Influencing family purchasing decisions
📊 Demanding authenticity, representation, and social responsibility from brands

If you want to understand the future of the U.S. Hispanic market, look at how its youth live, share, and lead today.

🎧 Listen now and subscribe! 👉 bit.ly/3CK6grD

📚 Sources & Research

• U.S. Census Bureau (2023) – Demographic Projections
• Pew Research Center (2022) – Hispanic Identity and Language Use Among U.S. Hispanics
• Hispanic Marketing Council (2023) – Cultural Connection and Youth Engagement Report
• Nielsen (2023) – Media Consumption Among Hispanic Youth
• Latino Donor Collaborative (2023) – U.S. Hispanic GDP and Civic Influence Report
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

#UnlockingTheHispanicMarket #MoonfishMarketing #HispanicYouth #BiculturalIdentity #Spanglish #GenZHispanics #HispanicInfluence #LatinoCulture #DigitalInfluence  #ResidualIncome #StayFit #MLM