Unlocking the Hispanic Market Podcast

Send a text

From TikTok to YouTube to podcasts, Hispanic creators are transforming the digital world — and brands are finally taking notice.

In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, joins Lauren Hayes to explore how La Voz Digital — the collective voice of Hispanic creators — is reshaping influence, entrepreneurship, and authenticity online.

Discover how Hispanic digital leaders are:
 🌎 Redefining online influence through cultural storytelling
 💬 Blending Spanish, English, and Spanglish to reach global audiences
 📱 Driving trends, brand trust, and community growth
 💡 Turning connection into commerce and visibility into empowerment

With over $3.7 trillion in Hispanic economic impact and rising digital dominance, this conversation reveals why La Voz Digital is not a trend — it’s the future of influence in America.

🎧 Listen now and learn how connection, culture, and creativity move markets.

📚 Sources & Research

• Nielsen (2024) – Hispanic Digital Engagement Report
• ThinkNow Research (2023) – The Hispanic Cultural Connection
• Collabstr (2024) – Influencer Marketing Report
• Hispanic Marketing Council (2023) – Bilingual Media Trends Study
• Latino Donor Collaborative (2023) – U.S. Latino GDP Report
• Edelman Trust Barometer (2023) – Consumer Trust Among Hispanic Audiences
• Spotify (2024) – Podcast Listener Insights
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

#UnlockingTheHispanicMarket #MoonfishMarketing #LaVozDigital #HispanicInfluence #HispanicCreators #BiculturalIdentity #DigitalCulture #LatinoEntrepreneurs #Spanglish #BrandTrust #HispanicMarketing #CulturalI

Send a text

Hispanic youth are not just the future — they’re shaping the U.S. market right now. With over 19 million under 18, this generation navigates two cultures seamlessly, blending Spanish and English, tradition and innovation, heritage and mainstream.

In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, is joined by Lauren Hayes to explore how Hispanic youth are:
🌎 Redefining bicultural identity
🗣️ Embracing Spanish, English, and Spanglish with confidence
📱 Driving digital culture on TikTok, YouTube, and beyond
👨‍👩‍👧 Influencing family purchasing decisions
📊 Demanding authenticity, representation, and social responsibility from brands

If you want to understand the future of the U.S. Hispanic market, look at how its youth live, share, and lead today.

🎧 Listen now and subscribe! 👉 bit.ly/3CK6grD

📚 Sources & Research

• U.S. Census Bureau (2023) – Demographic Projections
• Pew Research Center (2022) – Hispanic Identity and Language Use Among U.S. Hispanics
• Hispanic Marketing Council (2023) – Cultural Connection and Youth Engagement Report
• Nielsen (2023) – Media Consumption Among Hispanic Youth
• Latino Donor Collaborative (2023) – U.S. Hispanic GDP and Civic Influence Report
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

#UnlockingTheHispanicMarket #MoonfishMarketing #HispanicYouth #BiculturalIdentity #Spanglish #GenZHispanics #HispanicInfluence #LatinoCulture #DigitalInfluence  #ResidualIncome #StayFit #MLM

Send a text

Hispanic seniors , La Generación Silver , are one of the fastest-growing and most influential segments in America. By 2060, nearly 1 in 4 U.S. seniors will be Hispanic. Yet, too often, they’re overlooked in marketing.

In this episode of Unlocking The Hispanic Market, hosts Jorge Mañón and Lauren Hayes explore the purchasing power, cultural authority, and evolving lifestyles of older Hispanics. From healthcare and wellness to travel, technology, and family decision-making, La Generación Silver is shaping markets in ways brands can’t afford to ignore.

Learn how culturally relevant strategies — bilingual communication, authentic engagement, and respect for tradition — can build trust and unlock lasting loyalty.

Sources & Research:

• U.S. Census Bureau (2023) – Demographic Projections
• AARP (2023) – The Economic Impact of Older Hispanics
• NielsenIQ (2022) – Hispanic Travel and Consumer Spending Patterns
• UnidosUS (2023) – Hispanic Health Report
• Pew Research Center (2021) – Technology Use Among Hispanic Seniors
• ThinkNow Research (2022) – Streaming and Digital Behavior of Hispanics
• McKinsey & Company (2022) – The Economic State of Hispanics in America
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

#UnlockingTheHispanicMarket
 #MoonfishMarketing
 #HispanicSeniors
 #LaGeneraciónSilver
 #HispanicMarket
 #CulturalMarketing
 #HispanicHeritage
 #MultigenerationalMarketing
 #HispanicConsumer
 #MarketInsights

Send a text

In the Hispanic community, celebrations aren’t just events — they’re cultural milestones and powerful economic drivers. From quinceañeras and weddings to Día de los Muertos and Navidad, fiestas shape how families spend, save, and share.

In this episode of Unlocking the Hispanic Market, host Jorge Mañón explores how cultural traditions influence billions in spending across food, fashion, travel, entertainment, and digital platforms. Discover why businesses that understand the culture behind the celebration can build lasting trust and loyalty in the Hispanic market.

Sources & Research:

• Hispanic Marketing Council (2023) – Cultural Spending and Celebrations Report
• NielsenIQ (2022) – Hispanic Grocery Spending Patterns
• ThinkNow Research (2023) – Hispanic Millennials and Gen Z Social Media Behaviors
• Pew Research Center (2022) – Latino Identity and Cultural Practices
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

#UnlockingTheHispanicMarket
 #MoonfishMarketing
 #FiestaEconomy
 #HispanicSpending
 #LatinoCulture
 #HispanicHeritage
 #HispanicMarketing
 #LatinoCelebrations
 #CulturalIntelligence
 #LatinoInfluence

Send a text

How do U.S. Hispanics prefer to pay — and why does it matter for brands and businesses?

In this episode of Unlocking the Hispanic Market Podcast™, Jorge Mañón explores the unique payment behaviors of the Hispanic community. From the cultural comfort of cash and the widespread use of prepaid cards, to the rapid adoption of mobile wallets like Zelle and Venmo, and the growing curiosity around crypto, Hispanics are transforming how America moves money.

Discover why understanding these payment choices is essential for marketers, retailers, and financial institutions — and how respecting both tradition and innovation can help brands build trust, loyalty, and long-term success in the Hispanic market.

Sources & Research

• Pew Research Center (2023) – Hispanic Trends in Technology & Finance
• McKinsey & Company (2022) – The Economic State of Latinos in America
• NielsenIQ (2022) – Hispanic Consumer Insights
• CNBC (2023) – Latinos in the U.S. Are Leading Crypto Adoption
• FDIC (2021) – How America Banks: Household Use of Banking and Financial Services
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

#UnlockingTheHispanicMarket
 #MoonfishMarketing
 #LatinoFinance
 #HispanicConsumers
 #CryptoLatinos
 #CashCulture
 #LatinoInnovation
 #HispanicMarketing
 #LatinoSpendingPower
 #DigitalPayments
 #InclusiveMarketing
 #CulturalIntelligence

Send a text

Every year, U.S. Hispanics send billions of dollars back to Latin America, fueling families, communities, and entire national economies. In 2023 alone, remittances to the region reached a record $155 billion, with Mexico receiving over $63 billion — the majority sent from the United States.

In this episode of Unlocking the Hispanic Market, host Jorge Mañón breaks down:
🌎 The scale and impact of remittances on Latin America and the U.S. Hispanic community
💳 How financial habits at home are shaped by obligations abroad
📱 The rise of fintech disruptors transforming money transfers
🤝 How brands can connect with Hispanic consumers through trust, transparency, and cultural relevance

Remittances are more than money — they’re emotional connections that cross borders. Understanding them means understanding one of the most powerful economic and cultural forces in the Hispanic market.

Sources & Research:

• World Bank. (2024). Migration and Development Brief 38: Remittances to Latin America and the Caribbean
• Pew Research Center. (2023). Facts on Latinos in the U.S.
• Inter-American Development Bank. (2023). Remittances to Latin America and the Caribbean in 2023
• Orozco, M. (2022). The Remittance Marketplace in the Digital Age
• Mañón, Jorge. (2023). Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

#UnlockingTheHispanicMarket
 #MoonfishMarketing
 #HispanicEconomy
 #Remittances
 #LatinoImpact
 #BinationalBusiness
 #LatinoGDP
 #HispanicCommunity
 #LatinoFinance
 #CulturalMarketing

Send a text

In the Hispanic community, food is more than flavor—it’s heritage, identity, and emotional connection. From cherished family recipes to viral cooking content, la comida is shaping how U.S. Hispanics shop, share, and spend.

In this episode of Unlocking the Hispanic Market, host Jorge Mañón explores how food influences brand loyalty, grocery habits, and digital culture—and why understanding the Hispanic kitchen is essential to reaching one of America’s most powerful consumer segments.

We dig into:
 🍽️ Culinary traditions and their marketing power
 📱 The rise of Latino food influencers on TikTok and Instagram
 🛒 Bilingual branding in grocery aisles
 🌮 How fast food and CPG brands are integrating authentic Latin flavors

If you want a seat at the table, it starts in la cocina.

Sources & Research:

• Pew Research Center (2022) – Latino Identity and Cultural Connection
• NielsenIQ (2023) – The Hispanic Grocery Experience
• ThinkNow Research (2023) – Hispanic Digital Behavior Study
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

✨ Listen now and tap into the flavor of influence.

#UnlockingTheHispanicMarket
 #MoonfishMarketing
 #LatinoFoodCulture
 #LaCocinaOfInfluence
 #BiculturalBranding
 #HispanicConsumerPower
 #FoodMarketing
 #SpanglishFlavors
 #LatinoGrocery
 #HispanicHeritage
 #TacoEconomy

Send a text

🎙️ Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation

Immigration status quietly shapes the lives of millions of U.S. Hispanics—and their economic power. From undocumented workers and DACA recipients to mixed-status families, these communities contribute billions to the economy while facing unique challenges in housing, education, credit, and consumer access.

In this episode, we explore how immigration status affects Hispanic financial behavior, trust in institutions, and brand engagement. We also discuss how marketers and businesses can serve this overlooked segment with dignity, empathy, and cultural intelligence.

This is about more than policy—it’s about people, potential, and the power of confianza.

🔍 Featuring insights and data from:

• Migration Policy Institute (2023)
• New American Economy (2020)
• Pew Research Center (2022)
• UnidosUS Latino Financial Health Report (2023)
• Unlocking the Hispanic Market by Jorge Mañón (2023)

🎧 Tune in to understand why serving Hispanics with inclusive practices isn’t just the right thing—it’s the smart thing.

👉 Subscribe, leave a review, and share with someone who wants to build meaningful impact in the U.S. Hispanic market.

#UnlockingTheHispanicMarket
 #MoonfishMarketing
 #LatinoVoices
 #HispanicMarketing
 #ImmigrationAndEconomy
 #DACA
 #MixedStatusHouseholds
 #LatinoEconomy
 #InclusiveMarketing
 #UndocumentedConsumers
 #LatinoBuyingPower
 #Confianza
 #UnlockingConsulting

Send a text

Why are so many Hispanic households still unbanked or underbanked in 2025? In this episode, we explore how culture, tradition, and trust shape the financial behaviors of the U.S. Hispanic community.

From cash-first habits and informal saving circles (tandas) to challenges with home and auto loan approvals, we unpack the real reasons many Hispanics navigate money differently. You’ll also hear how financial institutions can better connect by moving beyond translation and into true cultural intelligence.

Whether you're in banking, fintech, real estate, or marketing, this episode gives you the insights to build confianza and long-term loyalty.

🔍 Featuring data from:

• FDIC (2021): National Survey of Unbanked and Underbanked Households
• NAHREP (2023): State of Hispanic Homeownership Report
• Experian Automotive (2023): Ethnic Consumer Trends
• ThinkNow Research (2022): Hispanic Financial Attitudes
• UnidosUS (2023): Latino Financial Health Report
• Pew Research Center (2021): Latino Economic Mobility
• Jorge Mañón (2023): Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

🎧 Tune in and unlock what truly drives Hispanic financial decision-making.

👉 Subscribe, rate, and share with someone working to better serve the Hispanic market.

#UnlockingTheHispanicMarket
 #MoonfishMarketing
 #LatinoFinance
 #HispanicMarketing
 #BilingualBanking
 #HispanicConsumerBehavior
 #FinancialInclusion
 #BeyondTheBanco
 #CulturalIntelligence
 #Tandas
 #LatinoBuyingPower
 #UnlockingConsulting
 #FinancialTrust

Send a text

Faith isn’t just personal—it’s cultural. In this episode of Unlocking the Hispanic Market, Jorge Mañón explores how religion and spirituality shape Hispanic consumer behavior, family dynamics, brand trust, and community engagement.

From Catholic traditions and evangelical movements to modern spiritual expressions among Gen Z, faith continues to influence everything from household purchases to media habits. Learn how brands can connect authentically by aligning with values, not just demographics.

Whether you're in marketing, business, or advocacy—understanding the role of fe is key to unlocking deeper connections with the U.S. Hispanic community.

📚 Cited Sources & Research

• Pew Research Center (2022) – Religious Identity and Belief Among Latinos
  https://pewresearch.org
• ThinkNow Research (2023) – Latino Cultural Values and Faith-Driven Behavior
  https://thinknow.com
• Barna Group (2021) – Faith and Consumer Behavior Among U.S. Hispanic Christians
  https://barna.com
• Kantar U.S. Monitor (2023) – Inclusive Marketing and Values-Based Messaging
  https://kantar.com
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth
  https://a.co/d/bMCNSx0

#UnlockingTheHispanicMarket
 #FaithMovesMarkets
 #FeYConsumo
 #LatinoInfluence
 #HispanicMarketing
 #MoonfishMarketing
 #LatinoFaith
 #LatinxConsumerTrends
 #CulturalConnection
 #JorgeManonPodcast
 #HispanicValues
 #SpiritualConsumer
 #RepresentationMatters