In this episode of the PI Playbook, cj Advertising experts Joanne Fleming and Jamie Hallen discuss the importance of Google Business Profiles (GBP) for personal injury law firms with host Stephanie Koehler. They explore how GBPs enhance online visibility, the relationship between GBPs and Local Services Ads (LSAs), and the critical role of reviews in SEO. The conversation covers optimization strategies for GBPs, Google's ranking factors, and common pitfalls to avoid. The experts also highlight emerging trends and provide actionable insights for law firms to improve their online presence.