In this episode, Dr. Jo Watkins takes us on a journey through the entrepreneurial landscape specifically tailored for medics and healthcare professionals.

Drawing from her extensive experience, Jo shares valuable insights on how to successfully blend medical expertise with business acumen.

She introduces the ICE Framework—focusing on Impact, Confidence, and Ease—to guide listeners in building their online businesses without getting overwhelmed.

This episode is packed with real-life stories, practical tips, and encouragement for those looking to break free from traditional healthcare norms.

Chapters: (00:00) Introduction (01:30) The Entrepreneurial Journey (05:00) The ICE Framework Explained (10:00) Importance of Identifying Your Super Customer (15:00) Building an Email List (20:00) Consistency and Clarity in Messaging (25:00) Engagement and Evolution in Business (30:00) Final Tips and Conclusion

To find out and connect with Jo:

https://www.jowatkins.com/

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration.

https://drjowatkins.mykajabi.com/freestarterkitpodcast