Do you every think about the content you are making that is performing well and yet you can't track it? Dark Social, or those hidden messages that you can't add a UTM link to are working hard for you; whether you know it or not. In this episode, I give an example of this hidden content success, and how you can stop to optimize the content you create to make it easier for people to talk about what you do, even when you can't listen in (which, most of us can't really do lol)

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