As social media coordinator at Bowtech, Inc., Aimee Burnett-Hartwig knows Bowtech inside and out and leverages social media for Bowtech, driving traffic outwards to friends and followers to enhance their Bowtech experience. Bowtech is one of the leading archery manufacturers in the country whose mission is to provide the most advanced archery products and customer service, developed on customer-driven innovation. It is the parent company of industry leading brands including Diamond Archery, Stryker Crossbows, as well as Excalibur crossbows, based out of Kitchener, ON, Canada. Aimee shares the importance of communicating, building relationships, and knowing your gear because the better you know your gear, the more successful you’re going to be in the field.