In this episode, we sit down with Deeksha Anand, Product Marketing Manager at Google, to unpack the realities of building and scaling products for global markets.We dive into:👉The real difference between a Product Manager and a Product Marketing Manager.

👉Skills you need to break into product marketing (even from a non-traditional background).

👉Why localization is not the same as translation, and why most global launches fail.

👉Frameworks for choosing your next market (with examples from Uber, Ikea, Pocket FM, Spotify).

👉How AI is reshaping product marketing—personalization, customer insights, and pitfalls.

👉The role of storytelling in product marketing success.

👉 If you’re a founder, product manager, or marketer, this episode is loaded with case studies and actionable lessons.