In this episode, we sit down with Deeksha Anand, Product Marketing Manager at Google, to unpack the realities of building and scaling products for global markets.We dive into:๐The real difference between a Product Manager and a Product Marketing Manager.
๐Skills you need to break into product marketing (even from a non-traditional background).
๐Why localization is not the same as translation, and why most global launches fail.
๐Frameworks for choosing your next market (with examples from Uber, Ikea, Pocket FM, Spotify).
๐How AI is reshaping product marketingโpersonalization, customer insights, and pitfalls.
๐The role of storytelling in product marketing success.
๐ If youโre a founder, product manager, or marketer, this episode is loaded with case studies and actionable lessons.