Over the years, the ideas of campaigns come up very frequently with prospects and clients. Everyone wants to do them. Hardly anyone knows how to design them. A set of paid ads on Instagram is a campaign, but it’s not a multi-channel or omnichannel campaign. Understanding what we mean by campaigns is important. You can send a single email out and consider it a campaign. However, this isn’t going to produce significant results. Campaigns need to be designed to carry a similar message or story across multiple vehicles like your website, email, paid, influencers, partners, search, social, and others. When you have all of these vehicles working together with the same story, offers, and creative—that’s an omnichannel campaign. We’ll talk about this in detail during the show.

What we’ll cover in the show –

• How to create campaign messaging that connects to your overall company positioning