Episode 348 of The VentureFizz Podcast, sponsored by Silicon Valley Bank, features Jonathan Bensamoun, Founder & CEO of Fi.

It’s crazy to think that The VentureFizz Podcast has been around since 2018 and I believe that I’ve only had one repeat guest and that founder was talking about a new company.

Thus, this is the first time I am doing a follow up episode and Jonathan was my guest for Episode 110 back in 2019.

I ran into Jonathan at the Lerer Hippeau summer party in NYC and as we were chatting about his business, it seemed very obvious that we needed to do a new interview.

What’s cool about this episode is the format, as it is different from most of my interviews. Since we already discussed his background story in the original episode, we were able to go deeper into Fi’s business and what has happened over the past 5 years.

If you are not familiar with Fi, they are the creators of the Fi Smart Dog Collar which not only has real-time location tracking, but the device also includes activity, sleep, and behavior monitoring.

In this episode of our podcast, we cover:

* A brief overview of Jonathan’s background story and what was the inspiration behind Fi.

* The latest about the Series 3 product line, plus a demo and all the cool features.

* The importance of sleep tracking for your dog and how the movement to health tracking is a key piece of Fi’s strategy.

* Lessons learned from retail and why a straight direct-to-consumer model is the right fit for them at this point in time.

* Building out a company’s leadership team and Board of Directors.

* What the fundraising process has looked like through Fi’s journey.

* Creating a category and why more competition in the industry would be a good thing.

* And so much more.

More about our sponsor:

As a longtime champion of the local startup ecosystem, Silicon Valley Bank supports innovative companies with the solutions and financing they need through every stage of growth. With more than 1,500 bankers and relationship advisors, and $42B in loans as of Q2 2024 – SVB delivers the right people, service and resources to support your entire financial journey. Learn more at SVB.com.