<p>Your target customer goes hand in hand with your business’ niche. In this YHBTV recap, Sharon and Isaac cover a few of the signs why your actual customers may not be your target customer, and what to do about it.</p>

Your target customer goes hand in hand with your business’ niche. In this YHBTV recap, Sharon and Isaac cover a few of the signs why your actual customers may not be your target customer, and what to do about it.

Episode 35: Is Your Current Customer Actually Your Target Customer?

Your Handmade Business is a podcast for makers about the big picture of your business brought to you by the Academy of Handmade—helping you to do what you love and love what you do. Each episode we tackle an important (and sometimes uncomfortable) topic about running a handmade business and feature perspectives and experiences from Academy of Handmade members, as well as the greater maker community.

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Episode 35: Is Your Current Customer Actually Your Target Customer?

Episode 35: Is Your Current Customer Actually Your Target Customer?