Your Handmade Business

Isaac heads down the rabbit hole with Francesca Berrini of Unusual Cards and examines her 16 years in business along with the peculiar relationship she has with her customers as she vends primarily at weekend markets and craft fairs.

Sharon and Isaac revisit the five predictions they made for 2018 to see how accurate they were, and make three predictions for the evolution of the maker economy and maker business in 2019.

Is a maker business forever? Isaac speaks to Sierra Bailey, former owner of Manic Trout, about the decision to shut down her successful, 15-year-old jewelry business in response to physical and emotional symptoms of burnout.

Isaac interviews Southern Elegance Candle Company owner D’Shawn Russell about the rapid growth she’s experienced in her business in rural North Carolina, what keeps her moving and motivated, and how she approaches her day to day.

Why is selling all about service, and how can we apply that to maker business? Sharon and Isaac dive into an old cheesy YouTube video about selling to tease out how you can maximize your sales tactics without being smarmy.

Sharon and Isaac dive into five ways that you might be letting great opportunities sneak by under your nose while you’re vending in person at craft shows. This is a great refresher as you prep for your December shows!

What kind of hustler are you? Isaac interviews Sarah Meranda, metalsmith mastermind behind Magpie Mouse Studios, about her work ethic, experimentation, and approach to growing her business, and a whole lot more.

Sharon and Isaac offer a swift kick in the holiday pants to help make sure you’re thinking about the right important things in your business: goal-setting, marketing, scheduling, inventory, storytelling, and so much more!

Isaac interviews artist/maker/designer Robert Mahar with a peek into what it was like to be on NBC’s “Making It”, what he’s been doing since, and how he’s continued to hustle and leverage his 15 minutes of relative fame into what’s next for his business.

Sharon offers 5 tips on getting holiday press that you just might be able to apply today to get in on something last-minute this season.