Our topic today is ‘Mastering the minimum’. As a leader, we are encouraged to ‘paint the picture of the future, go there and people will follow’ as Seth Godin put it. We are the artists of the culture we want to create. In reality, we know that painting the picture we want established is not always followed. People have their own ideas and standards that are different to ours. Therefore, as a leader, establishing the parameters, ensuring the minimum standards are met are key to maintaining the culture.