In this dynamic episode, Ruth Ferreira chats with operations disruptor and Manual Magic founder Penny Hopkinson about transforming outdated SOPs into modern, engaging systems.

They unpack how businesses—from startups to global brands—can use tech, video, and smart apps to build inclusive and effective knowledge-sharing tools. Penny also gives a sneak peek into her new app, Manual Magic AI, which simplifies SOP creation by 75%!

If you’re a founder, leader, or responsible for onboarding and training, this episode will inspire you to rethink how your organisation captures and shares wisdom.

What You'll Learn in This Episode:

• Why outdated operations manuals drain productivity and how to replace them
• How QR codes and bite-sized video SOPs can increase consistency and quality
• The importance of catering to different learning styles (visual, auditory, kinesthetic)

Memorable Quotes:

• “We’re not ending the creation of a manual – we’re following its evolution.”
• “A single source of truth that cannot lie is the video.”
• “Operations manuals should be a dynamic, engaging ecosystem – not a dusty old binder.”

Resources and Links:

• The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.
• Manual Magic Book by Penny Hopkinson

Connect with Penny Hopkinson:

🌍 Website: https://talks.co/pennyhopkinson/
💼 LinkedIn: https://www.linkedin.com/in/pennyhopkinson/
🔗 Linktree: https://linktr.ee/pennyhopkinson

You Are Invited!

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You are invited to a free business audit!

Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential.

If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is.

Book your free business audit now https://calendly.com/ruthferreirasuccesscoach/free-business-audit

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https://www.linkedin.com/in/ruth-ferreira-65724126/

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