The Art of Sway

Episode 35: The Art of Sway + Maverick Mindshare: Fresh, New, Back to School Vibes in the Influencer Marketing World


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In this episode, Danielle and Casey reflect on the transition into fall and the upcoming Q4, discussing the evolving landscape of influencer marketing. They explore trends, the importance of community engagement, and the impact of lo-fi content. The conversation also touches on the challenges of niche influencer marketing and the decision-making processes brands face when allocating budgets for influencer campaigns. As they look ahead, they invite listener input for future episodes and emphasize the ongoing relevance of influencer marketing in today's digital landscape.

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The Art of SwayBy Danielle Wiley, Sway Group CEO