Grocery shopping might be one of the last great bastions of a one-to-one exchange of money for goods… I stand in the check-out line, my items are scanned, and I hand over entirely too much money for a dozen eggs before leaving the store with my bag of soon-to-be-dinners. Thankfully, for now at least, there are no monthly recurring costs associated with my four-pack of Orange Celsius…

What I’m trying to get at is, for the most part, I know the cost of that bag of groceries the moment I leave the store. 

Enter in the question, what is the real cost of so many other things in our lives? You’ve got raw dollars, up-front, post-sale, social, personal, mental… the list is exhausting! 

This isn’t one we’re going to entirely crack here today, or frankly any time soon… but for starters we’re going to spend some time interrogating the questions around our connected lives: Social Media, Cellular Data, the “ding” heard round the room every time someone leaves their ringer on…

So today, let’s talk the TRUE Cost of Connectivity…