Thorp Records and Sailor's Grave Records founder Andrew Thorp King is on the podcast today. Andrew's experience running multiple record companies, body building, spy novel writing, and cigar aficionado experience led him to write his latest book, FAILURE RULES: The 5 Rules of Failure for Entrepreneurs, Creatives, and Authentics. We talk about how Andrew has marketed the book and has adapted to the marketplace with it, dive deep into Rule 2 (Nothing is Safe), talk about why the mosh pit is the perfect example for life, and show the practicality of Rule #4 (Build your Thing One and Thing Two Dependency). Failure rules if you know how to use it, and this is the perfect podcast to understand that.

Find Andrew Thorp King Online:

Facebook: https://www.facebook.com/profile.php?id=100064045212575

Twitter: https://twitter.com/AndrewThorpKing

Instagram: https://www.instagram.com/andrewthorpking/

LinkedIn: https://www.linkedin.com/in/andrewthorpking/

TikTok: https://www.tiktok.com/@andrewthorpking

YouTube: https://www.youtube.com/channel/UCLRJqrHRDoc0gh-kZuKo9rg

Website: https://www.andrewthorpking.com

Free Mini-Course: https://www.andrewthorpking.com/newsletter

Andrew's Blog: https://www.andrewthorpking.com/blog

Soul on Fire Supply Co. Merch: https://www.andrewthorpking.com/merch

Book on Amazon: https://www.amazon.com/Andrew-Thorp-King/e/B00NI9LOAK%3Fref=dbs_a_mng_rwt_scns_share

Get 20% OFF @manscaped + Free Shipping with promo code CPP at

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Intro: (0:00)

Welcome Andrew Thorp King: (3:38)

Marketing a Book vs. Marketing Music: (5:30)

Importance of Mobilizing Your Message: (13:10)

Pivoting Failure to Success, Leveraging Chaos: (20:57)

Failure Rule #2 Nothing Is Safe: (24:28)

Failure Sucks, Depending on Your Response: (36:19)

How Mosh Pit Chaos Mirrors Life Embracing Chaos: (40:45)

Failure Rule #4 Build Your Thing 1 and Thing 2 Dependency: (49:09)

Integrating Balance of Interests with Relationships: (1:02:22)

Enjoying the Process More than the Result: (1:08:58)

Music Fueling Our Drive: (1:14:10)

Why The Book is 480 Pages: (1:22:29)

Where To Connect with Andrew and Get the Book: (1:23:28)

Closing It Out: (1:27:31)