ScaleUp Radio

Episode #359 - A Marketing Recipe for Success: The All About The Cook Story - with Claire Ladkin


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Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and this week on the show we dive into the culinary world with Claire Ladkin, founder of All About The Cooks. This groundbreaking platform turns home kitchens into local marketplaces, letting cooks sell their delicious creations. Launched in the throes of 2020, it faced pandemic hurdles but emerged as a community staple. We'll explore the startup's journey, from the tech challenges and fundraising rollercoaster to the marketing strategies that fuelled its growth. Claire shares her vision for a future where home-cooked meals bind communities, and her platform empowers cooks nationwide. 

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts. You can also nominate a guest for ScaleUp Radio if you know someone with an interesting ScaleUp story – you can find how in the show notes 

For now, Join us for an inspiring conversation on innovation, resilience, and the power of good food.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

 

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/apply

 

You can get in touch with Kevin here:

[email protected]

 

Kevin's Latest Book Is Available! 

 

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 

 

More on the Book HERE - https://www.esusgroup.co.uk/

 

Claire can be found here:

https://allaboutthecooks.co.uk/

[email protected]

linkedin.com/in/claireladkin

 

Resources:

Zapper - https://zapier.com/

 

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