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Episode 36 | Adobe Bought SEMRush for $1.9B. Pray for the UI.
Adobe just dropped $1.9B to acquire SEMRush, and we're already bracing for impact. In Episode 36, we speculate what a big acquisition means if history has told us anything.
We cover it all:
If you care about B2B marketing, SEO, LinkedIn culture, and everything happening in tech right now, this one’s loaded.
---
Connect with the hosts:
Tim Davidson – linkedin.com/in/tadavidson41
Tas Bober – linkedin.com/in/tasbober
Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.
---
Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.
Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.
Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.
Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.
---
Also, special thanks to our friends at Vector — the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.
Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)
Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.
View all episodes
By notoriousb2bshow
5
44 ratings
Adobe just dropped $1.9B to acquire SEMRush, and we're already bracing for impact. In Episode 36, we speculate what a big acquisition means if history has told us anything.
We cover it all:
If you care about B2B marketing, SEO, LinkedIn culture, and everything happening in tech right now, this one’s loaded.
---
Connect with the hosts:
Tim Davidson – linkedin.com/in/tadavidson41
Tas Bober – linkedin.com/in/tasbober
Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.
---
Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.
Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.
Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.
Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.
---
Also, special thanks to our friends at Vector — the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.
Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)
Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.
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