*Connect with the hosts:* *Tim Davidson* – http://linkedin.com/in/tadavidson41

This week: Hootsuite’s CEO responds to backlash over its ICE contract (and somehow says nothing), Anthropic takes a direct shot at ChatGPT with a Super Bowl ad, and Snap rescinds a signed job offer on someone’s start date. We also get into LinkedIn connection strategy drama, a mostly-AI vodka ad, Firefox blocking AI features, OpenAI launching “Frontier” for agents, Elon merging SpaceX and xAI, Vogue Japan’s six-finger AI mishap, and what a $50K monthly Anthropic bill actually means.

*Sponsors* Special thanks to the brands supporting Notorious B2B.

Connect with the hosts:

We cover the reality behind the viral Clawdbot AI assistant, Hootsuite’s ICE contract backlash, Amazon’s latest corporate layoffs, and the rise of lazy LinkedIn comment-gating. For B2B marketers, SaaS teams, and AI practitioners, this episode is about spotting real signal vs. noise — where AI actually helps, where it falls short, and how bad incentives are quietly eroding trust.

Timestamps:

Sponsors

Special thanks to the brands supporting Notorious B2B.

Exit Five The community for B2B marketers who want real conversations, practical insights, and in-person connections.

Vector The B2B ad platform built around real buyer intent.

Connect with the hosts:

Tim Davidson –   / tadavidson41    

Tas Bober –   / tasbober    

Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.

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OpenAI is testing ads inside ChatGPT. Salesforce may be teaming up with MrBeast for a Super Bowl ad. Attribution is back. Gated content is under fire. And one brutal PTO vs FMLA story reminds us why corporate policies still matter.

This episode breaks down what all of this actually means for B2B marketers, SaaS teams, and anyone trying to make smart decisions as AI, ads, and buying behavior keep changing fast.

Timestamps:

---

If this episode made you rethink AI ads, attribution, content gating, or B2B hype cycles, share it with your team or drop a comment with your take.

---

Sponsors

Special thanks to the brands supporting Notorious B2B.

Exit Five

The community for B2B marketers who want real conversations, practical insights, and in-person connections.  

Join at https://www.exitfive.com/

Vector

The B2B ad platform built around real buyer intent.  

Learn more at https: //www.vector.co/

Connect with the hosts:

Episode Breakdown Urgent All Hands

Big Prompt Energy

Shadow AI

Let’s Noodle

Competitive Pages and B2B Ethics

Closed / Won (or Lost)

If this episode made you rethink AI risk, marketing attribution, or hype cycles — hit subscribe, share it with your team, or drop a comment with your take.

Cvent just acquired ON24. You're probably thinking, "Okay, another B2B acquisition, who cares?" But they bought Goldcast just 2 weeks earlier. 

In this episode, we break down:

Join us, it’s episode 44. 

---

Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41

Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.

---

Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.

Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.

Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.

Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.

---

Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.

Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)

Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.

---

Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites.

This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website.

No keynotes. No panels. Just hands-on, practical sessions you can actually use. 

Join us in February. Get the details at spiralyze.com/abovethefold

LinkedIn dropped its Year in Review - their version of Spotify’s wildly popular “Wrapped” where they give you fun statistics about your listening history on the platform. 

LinkedIn’s version was exciting at first but then everyone started comparing notes. And the math does not math.

So naturally, this is how we’re kicking off the New Year.

Welcome to the first episode of Notorious B2B this year. And yes, we’re starting exactly where B2B deserves it.

Then we get into everything else B2B crammed in right before the calendar flipped.

Timestamps:

---

Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41

Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.

---

Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.

Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.

Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.

Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.

---

Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.

Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)

Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.

---

Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites.

This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website.

No keynotes. No panels. Just hands-on, practical sessions you can actually use. 

Join us in February. Get the details at spiralyze.com/abovethefold

This episode is a full recap of Chris Walker’s B2B era. From the early Refine Labs days, to Dark Social, to leaving his own company, to launching Encoded and talking about “frequency.”

We cover:

If you’ve followed Chris Walker for years, this episode will connect the dots.

If you’re newer to B2B marketing, this is like the Messiah of B2B changing course. 

---

Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41

Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.

---

Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.

Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.

Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.

Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.

---

Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.

Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)

Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.

---

Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites.

This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website.

No keynotes. No panels. Just hands-on, practical sessions you can actually use. 

Join us in February. Get the details at spiralyze.com/abovethefold

In this 2025 B2B recap episode, we explain the Astronomer CEO scandal and why it became such a defining moment for the industry.

We cover:

Catch up here. 

---

Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41

Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.

---

Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.

Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.

Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.

Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.

---

Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.

Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)

Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.

---

Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites.

This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website.

No keynotes. No panels. Just hands-on, practical sessions you can actually use. 

Join us in February. Get the details at spiralyze.com/abovethefold

Welcome back to part 2 of our miniseries where we recap the full-blown B2B SaaS James Bond tale of 2025: the Rippling vs Deel rivalry and the accusations of corporate espionage. 

Here’s what actually went down:

Including defamation, deceptive trade practices, whistleblower retaliation, and financial misconduct.

Live through it again with us. 

---

Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41

Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.

---

Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.

Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.

Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.

Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.

---

Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.

Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)

Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.

---

Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites.

This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website.

No keynotes. No panels. Just hands-on, practical sessions you can actually use. 

Join us in February. Get the details at spiralyze.com/abovethefold

We are ending the year with a miniseries recapping B2B’s biggest stories in 2025 starting with one of the most talked-about B2B moments this year - LinkedIn removing company pages for major data providers like Apollo, Seamless AI, and other lesser-known rivals.

The move signaled something bigger:

⦁    A clear stance against tools scraping LinkedIn personal data

⦁    A warning shot to the B2B data ecosystem

⦁    And a reminder of how fragile platform-dependent distribution really is

What makes this story notable isn’t just the ban. It’s what happens after (and it isn’t all bad news). 

In this episode, we break down:

⦁    Why LinkedIn made this move in 2025

⦁    What the ban actually targeted

⦁    Why it didn’t slow buyer demand

⦁    What this means for B2B companies relying on platforms they don’t control

If you’ve been under a rock, this is the recap you need. 

---

Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41

Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.

---

Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.

Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.

Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.

Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.

---

Also, special thanks to our friends at Vector - the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.

Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)

Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.

---

Finally, huge shoutout to Sahil, CEO of Spiralyze, the company that captures winning A/B tests from 78,000 websites. He kinda knows what works on B2B websites.

This February, he's teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Alina Vandenberghe, and our very own Tas Bober, to host Above the Fold - a workshop-style event designed to help you build a better website.

No keynotes. No panels. Just hands-on, practical sessions you can actually use. 

Join us in February. Get the details at spiralyze.com/abovethefold