Everyone keeps announcing their LinkedIn breakup, and somehow nobody ever actually leaves.
Tas and Tim opened on the platform question the whole industry keeps circling, whether the grass is really greener over on X, TikTok, or anywhere that is not LinkedIn, and whether piling up followers on a new feed does anything for actual revenue or just scratches the dopamine itch.
From there it only got weirder, with LinkedIn sliding into dating-app territory, beehiiv's CEO inviting customers to roast the product in public, the growing idea that marketers now need a GitHub portfolio to be taken seriously, AI testimonial videos that feel a little too fake to trust, and Adam Robinson texting 1,335 prospects with an AI clone of himself just to see if anyone would notice.
It was a full one, which usually means it was a good one. So, is anyone really leaving LinkedIn, or is this just the annual ritual of pretending we might? Tell us in the comments, or send this to the coworker who has announced their LinkedIn breakup three times already.
0:00 LinkedIn is dead again?
2:33 X vs LinkedIn for B2B marketers
24:09 Is LinkedIn becoming a dating app?
34:21 beehiiv's CEO asked customers to roast the product
43:27 Do marketers need GitHub now?
50:23 AI testimonial videos feel wrong
1:01:04 Adam Robinson's AI texting experiment
1:11:20 Email exclamation point rules
Is LinkedIn dead / marketers leaving for XPost 1Post 2Post 3LinkedIn becoming a dating appBlog Postbeehiiv CEO asking customers to roast the productArthur Castillo PostMarketers needing a GitHub portfolioCorey Haines PostLouise de Sadeleer PostAI testimonial videosJon McGreevy PostAdam Robinson's AI texting experimentPost 1Post 2Email exclamation point rulesMadeleine Work Post
Tim Davidson: https://www.linkedin.com/in/tadavidson41/
Tas Bober: https://www.linkedin.com/in/tasbober/
Special thanks to the brand supporting Notorious B2B.
Vector: The B2B ad platform built around real buyer intent.
Learn more at https://www.vector.co/
Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.