<p>I’m so glad to have with us today Anamika Gupta. She’s the Head of Account-Based Marketing at Fujitsu America. She’s getting ready to take us to school on account-based marketing, and I’m super excited. Welcome to the show, ma’am.</p>

I’m so glad to have with us today Anamika Gupta. She’s the Head of Account-Based Marketing at Fujitsu America. She’s getting ready to take us to school on account-based marketing, and I’m super excited. Welcome to the show, ma’am.

Episode 36 - Anamika Gupta

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 36 - Anamika Gupta

Episode 36 - Anamika Gupta