Buying Local Podcast

Episode 36: Howard Litwak & Chris Ryan (SIX Marketing)


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In this episode, our host Mike Nelson interviews Supreme Commander Chris Ryan and "AI Howard" Litwak of SIX Marketing! AI's a big topic right now, and it can be hard to know where to stand on it - How can you access it? What's it useful for? Are there downsides? We have some answers for you here, in this informative episode!


A SARATOGA BUSINESS REPORT & GLENS FALLS TODAY PRODUCTION


NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, SaratogaBride.com LLC, Saratoga TODAY, Glens Falls TODAY, or Five Towers Media.


00:21 - Introductions


01:38 - What’s the Deal with AI?


03:48 - ChatGPT: The SuperGoogle


04:55 - Incorporating AI… Carefully


08:04 - Benefits of AI: Advanced Searching, Copy Generation, Efficiency


11:59 - AI is an Actor: Give it Proper Direction!


15:04 - Downsides of AI: NEEDS Editing, NDA Violations, Terrible at

Math, Prone to Hallucinating


17:49 - Is the Source Credible?


18:38 - Smart Ads and Campaigns?.. ABSOLUTELY NOT!


21:26 - The Hobbesian World of Meta and Google


22:52 - EmAIl


25:10 - Humanity and Robots, Working in Harmony


27:28 - Same Skills, New Tools… But Hang Onto That Vinyl!


28:39 - Entering the World of AI: Where to Start


30:46 - Training with AI


33:12 - AI-Generated, or Just Weird?


34:50 - Don’t Even Think About It!


35:56 - Doesn’t Hurt to Try


37:08 - Prompt-Engineering as a Skillset


38:25 - How to Get in Touch

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Buying Local PodcastBy Michael Nelson