Episode 369 of The @Venturefizz Podcast features Krenar Komoni, CEO & Founder of Tive.

The question: “What led you down the path to start this company?” is always interesting, as you never know what ultimately inspired the entrepreneur. It could be years of experience working in an industry, maybe it is a personal experience, or it could be a tremendous amount of research to find a problem that’s worth solving… or in the case of Krenar and Tive, it could be your family as the idea stems from his father-in-law’s trucking company and the manual process of located its drivers. From Krenar’s point of view, it is a problem that could be fixed with a tracking system and oh… it is a problem that Krenar just happens to be uniquely qualified to solve based on his expertise and background with wireless connectivity, hardware, and chipsets.

Fast forward to today, Tive is a leading provider of supply chain and logistics visibility technology. Trusted by over 900 customers, the company recently announced a $40M Series C round of funding led by WiL (World Innovation Lab) and Sageview Capital.

Chapters

00:00 Intro

02:23 Advice for Raising Follow On Rounds of Venture Capital

08:47 Krenar's Background Story in Kosovo

11:11 Landing in Vermont & Experience at Startups

19:45 Background Story of Tive

23:32 Industry Trends

25:22 Naming the Company

28:25 Landing First Customers

30:50 Early GTM Approach & Learning from the Sales Team

36:08 Picking the Right Industry Vertical

43:19 The Latest at Tive

46:35 The Question that Entrepreneurs Need to Ask Themselves.

48:09 The Culture at Tive

48:20 New Chapter

50:06 Apps & Book Recommendations