We’re going to talk about customer experience today and I’m really, really excited. We’ve got the man, the myth, the legend, Mr. Carlos Hidalgo in the building. If you’re not familiar, he’s written some really cool stuff on the topic. Also, he’s a very highly-placed marketing executive, former CEO of Annuitas, Founder and CEO of VisumCx. These are companies, agencies that work together with business to business organizations on developing insights so that more buyers can deliver better demand generation and customer experience across the broad spectrum of activities.