Twins Talk it Up Episode 37: Storytelling in Content Marketing

In this episode, we speak with Ruthie Bowles of Defy The Status Quo. Defy the Status Quo is a woman, minority and veteran-owned authority marketing consulting firm. As the chief strategist, she focuses on helping organizations create and position their stories to become visible experts in their industries. Did I mention that Ruthie also is a podcaster?

Ruthie speaks on how storytelling is all about connection and that you should begin with the end goal in mind. Authenticity and trust must be foundational in discovering and developing an effective story. Storytelling can be the secret sauce for attracting the right audience. You won't be the right fit for everyone but you can be the best and right fit for the right audience.

Is there ever a time you need to rebrand and tell a different story? With a full rebrand, you create an entirely new identity for your business. Ruthie shares when a company should shift and rebrand with a new story. She speaks about conscious consumerism. This is where your target audience puts their loyalty and their money where their hearts are. Your story will keep them 'reading' and will keep them engaged.

You can learn more about Ruthie Bowles and her work at https://defythestatusquo.com/​

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If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.

Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. 

Together, we will explore tips and tools to increase both your influence and value.  Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.

Danny Suk Brown and David Suk Brown train on speaking and presentation skills.  They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.

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