Today for our 38th episode, we will talk with Talia Wolf, Conversion Optimization Expert, Consultant & Keynote Speaker.

Talia and I met last summer in Tel Aviv while we were both speaking at the All Things Data conference, and we have hit it off ever since.

Turns out that two entrepreneurs who love speaking and educating the community get along famously in real life! Thanks to previous podcast guest Angie Schottmuller for the introduction.

We have talked with each other several times since that initial conversation, and I must say that each time I talk with Talia I walk away smarter. Even after this conversation I had several wonderful ideas about how to improve my marketing based on her passion.

Speaking of passion for marketing, that is exactly how i would describe Talia Wolf. She is driven, won’t take things at face value, and always striving for improvements.

This drive led her to starting an agency (with her own methodology for conversion optimization) and has propelled her career in many other ways as well. Talia’s story may just be considered a must-listen podcast for future generations of marketers.

Quotable moments from my talk with Talia

On the ways to treat your customers:

On the importance of the purchase process:

On difference between a profession and a calling:

Links related to this week’s episode

* @TaliaGw on Twitter

* Talia on LinkedIn

* Talia’s CRO Masterclass

* Talia’s website

* Dan Ariely’s blog

Did you like this episode? Listen to the past episodes on SoundCloud!