I'm excited about today because I think this is going to – what we're going to do next in the show is going to be beneficial to people, because we've been talking in the background as it relates to our business and the industry at large. I think we've pretty much decided that the vast majority of B2B demand generation tech is BS, and/or the way people are using it is BS. It's about time that we cut through some of the nonsense and get real.