February 04, 2025

Episode 387: Clara Rice talks about your workplace vs. your worth place, the importance of transparency, and building marketing from scratch

49 minutes

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This episode is brought to you by New Vue. New Vue is a team of attractions experts providing an ‘all-in-one’ reporting suite for attractions businesses. Their reporting solution empowers attraction leaders to make well-informed decisions, based on real-time data. New Vue also build slick websites that elevate your digital guest experience and provide strategic support to help you with booking systems and all of your IT needs.

Clara Rice is the Director of Global Marketing at Adirondack Studios. With a career spanning over 17 years in the attractions industry, Clara has worn multiple hats, from theater management to marketing leadership, and has a passion for storytelling and cultural attractions. Adirondack Studios is a renowned design and fabrication company that has been bringing creative visions to life for 50 years. In this interview, Clara talks about your workplace vs. your worth place, the importance of transparency, and building marketing from scratch.

Your Workplace vs. Your Worth Place

"Make sure you're separating your professional goals from your personal goals."

Clara shares this key piece of advice from her father, emphasizing the importance of distinguishing between your identity within your workplace and your personal worth. She notes how easy it is to tether one’s identity to the brand they work for, potentially losing sight of personal aspirations. Clara also highlighted her LinkedIn posts, where she dives into these topics, helping others find clarity and purpose in their careers. By maintaining a balance, she believes people can better define their individual goals while thriving professionally.

The Importance of Transparency

"I am very honest, and that comes from the fact that I have benefited from the honesty of others."

Clara discussed how sharing personal stories, especially about her sobriety and mental health journey, has inspired her professional connections and LinkedIn audience. Her openness has fostered trust and motivated others to reach out with their own struggles, creating meaningful conversations around vulnerability and wellness. Clara's candor extends to her involvement with the TEA Wellness Council, which focuses on preventing burnout and creating thriving workplace communities.

Building Marketing from Scratch

"Being a best-kept secret is probably not the best growth strategy for the next 50 years."

Clara recounted her journey at Adirondack Studios as their first-ever Director of Global Marketing, a role that she created from the ground up. Her "Make a Scene" campaign became a transformative initiative, celebrating the company’s talent and empowering all 300 employees to feel part of the brand’s story. From developing recruiting tools to engaging content, Clara detailed how she built a marketing department that not only showcased Adirondack's capabilities but also fostered a collaborative culture across its global locations.

To learn more about Adirondack Studios, visit wemakeascene.com. Clara can be reached directly via LinkedIn for further insights into her work and the company.

This podcast wouldn't be possible without the incredible work of our faaaaaantastic team:

Scheduling and correspondence by Kristen Karaliunas

Audio and Video editing by Abby Giganan

Clara’s headshot photo credit: Matt Witherspoon Photography

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