To disrupt means to interrupt, with hopes to cause radical change. Disruptive innovation is a concept that we need to apply more in chiropractic, to change people's thinking from allopathic to salutogenic, from sickness care to wellness care, from pain to brain. One of my favorite statement's is: I am not a back doctor or a spine doctor; I am a brain and nerve system specialist.' Teach our patients what we really do! This podcast originally aired in May 2018.