Nearshoring can be the difference between a startup that crawls and a startup that ships. In Episode 39 of DissedMedia: A Startup Story, Ben Olmos sits down with Brian Samson, founder of Plug Technologies, to break down how founders and operators can scale teams in Latin America (especially Mexico and Argentina) to extend runway, move faster, and keep real-time collaboration with US time zones.

Brian shares how he went from US talent acquisition to building nearshore operations on the ground, why Latin America is often the best “value for talent” (not the cheapest), and what startups should actually optimize for when hiring engineers, DevOps, QA, and more: speed, communication, and execution under pressure.

You will also hear the practical stuff founders care about, like avoiding painful delays from offshore time zones, how nearshore staffing can simplify contracts and payroll, and where models like Build-Operate-Transfer fit when you want flexibility without losing momentum. If you are hiring and trying to scale without lighting money on fire, this episode is a solid playbook.