What does it take to walk away from a six-figure income, start over from scratch, and build a thriving ad agency from nothing? In this episode of DissedMedia: A Startup Story, Ben Olmos sits down with Jeremy Yang, a paid media expert, agency owner, and one of the sharpest minds in digital advertising, to unpack the real journey behind building a successful marketing business.
Jeremy's story is unlike most. At 36, after years running a franchise business, he went back to university as a mature-age student, graduated at the top of his class, and still couldn't land a job. What followed was a full year of unpaid internship work, updating WordPress sites and manually transcribing YouTube videos, before he found his calling in paid advertising and media buying.
In this episode you'll learn:
Why paid advertising beats organic social media for startups with limited time and budgetHow media buying works and why it's equal parts psychology and data scienceWhat the "cowboy days" of digital ads looked like in 2017 and why the landscape has completely changedHow to identify and exploit gaps in the market before they closeThe mindset shift that takes entrepreneurs from zero to agency ownerWhy building from nothing, with no followers, no budget, and no network, is still possible in today's crowded digital spaceWhether you're a startup founder, a small business owner trying to crack social media marketing, or an aspiring entrepreneur looking for a real-world roadmap, this episode delivers the kind of hard-won insight you won't find in a textbook.
Website: https://digitalgoliath.com.au
LinkedIn: https://www.linkedin.com/in/jeremy-yang/
Topics covered: paid media, media buying, digital advertising, Facebook ads, startup growth, social media marketing, entrepreneurship, agency building, immigrant entrepreneur, career pivot, marketing strategy, ad spend ROI, organic vs paid social
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DissedMedia: A Startup Story is the podcast that takes you behind the scenes of building a business from the ground up, raw, real, and unfiltered.