How do you get an AI search engine to recommend your podcast? Mitch Carson, known as the instant celebrity maker, joins the show to answer that question and walk through 40-plus years of media experience, from radio and television to podcasting and AI search visibility. Mitch and Ben break down the podcast workflow that keeps a show running consistently, why most podcasters quit within the first eight episodes, and how tools like Claude, Semrush, and Substack are reshaping podcast SEO and content strategy in 2026.
Topics include the collapse of barriers to entry in media, building an automated production pipeline from recording to distribution, Substack versus Spotify for podcast growth, using Claude's MCP connectors to manage a website and podcast bookings, and why ranking inside AI search results (not just Google) is becoming the new authority game for creators and entrepreneurs.
Connect with Mitch Carson at www.MitchCarson.com or [email protected], and check out his podcast, The Amazing Authorities Podcast.
Connect with Ben Olmos at benolmos.com, and check out his book, 10 Topics to Help Managers, Leaders & Entrepreneurs Get Better at What You Do, available on Amazon and Barnes & Noble.
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00:00:00 Introducing Mitch Carson
00:02:01 40 years of media evolution
00:06:24 Pivot or perish in a changing media landscape
00:10:06 The barrier to entry has collapsed
00:13:22 Why most podcasters quit after eight episodes
00:18:22 Ben's production and distribution workflow
00:20:14 Substack versus Spotify for podcast growth
00:24:25 Claude, MCP connectors, and AI-powered workflows
00:26:32 Mitch's offer of a follow-up interview and PR package
00:39:35 The origin of "the instant celebrity maker"
00:41:14 Semrush, Claude, and keyword research in practice
00:47:54 Where to find Mitch Carson