A great museum visit doesn’t start at the front door. It begins the moment someone hears about your museum. And it doesn’t end when they walk out, either. In this episode, Amy explores how to shape the full visitor experience from start to finish. She breaks down what it means to be intentional about every stage of the journey…before, during, and after the visit…as well as why these touchpoints matter more than ever. From what guests see online to how they’re welcomed in person and whether they hear from you again, it all adds up to a lasting impression. Whether you’re fine-tuning details or starting fresh, this episode will help you turn casual visitors into loyal fans by creating a journey they’ll want to repeat and share.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

Links from the Episode:

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Join the waitlist for a new course: https://lovemymuseum.myflodesk.com/waitlist
• Listen to the rest of the series: https://www.lovemymuseum.com/podcast/summerbookclub
• https://www.lovemymuseum.com/podcast/everybody-knows-your-name
• https://www.lovemymuseum.com/podcast/communitymuseum
• https://www.lovemymuseum.com/podcast/uniquestory

More Free Resources for Museums:

• Museum Planning Calendar
• Museum Metrics Template

About the host: 

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.