In this episode, Amy takes listeners inside the Love my Museum Method, a practical, human-centered framework designed to help museums grow attendance, loyalty, and long-term support without relying on big budgets or large teams.

Drawing on more than 30 years of experience working with museums, Amy explores the three keys of the method: Brand Messaging, Visitor Experience, and Media Relations. This episode is a must-listen for museum professionals who want to stop feeling invisible, strengthen relationships with their audiences, and build a museum that people genuinely love.

1. Book a Call
2. Work Together

1. Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebook
2. Museum Planning Calendar
3. Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy talks with museum consultant Rebecca Shulman of Museum Questions Consulting about two simple but powerful tools that can strengthen internal communication at museums: The Gathering and The Pause. Together, they explore how creating intentional space for collaboration before a project begins—and reflection after it ends—can lead to better work, more engaged teams, and healthier museum culture. Rebecca shares insights from her experience as a museum educator, director, and strategic planning consultant, along with practical ideas for putting these tools into action.

1. Connect with Rebecca on her website or LinkedIn.
2. Read our blog post here.
3. Small Museum Association Conference
4. New England Museum Association Conference

1. Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebook
2. Museum Planning Calendar
3. Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy helps turn your 2026 priorities into a realistic 90-day plan. Using the Love my Museum Method, she explains why focusing on one priority per month—brand messaging, visitor experience, and media relations—creates momentum without overwhelm. Designed for small teams and busy schedules, this episode offers a practical framework your museum can use to start the year with focus.

• Museum Digital Assessment
• Museum Planning Calendar
• Social Media Planning Workbook and Companion Workshop
• Book a call.

Books mentioned. These are affiliate links. I earn a small commission when you use them:

• Donald Miller’s Building a Storybrand 2.0 
• Donald Miller with Dr. JJ Peterson’s Marketing Made Simple 

• Getting Visitors Through Your Museum's Doors Ebook
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this milestone 50th episode, Amy wraps up 2025 by sharing three essential priorities for museums heading into 2026. Drawing on her three decades of communications experience, she shares the three parts of her Love my Museum Method: brand messaging, visitor experience, and media relations. Amy explains why clear and consistent messaging builds trust, how a thoughtful visitor experience inspires people to return, and why strong media relationships can expand visibility without straining a tight budget. 

• Getting Visitors Through Your Museum's Doors Ebook
• Interested in consulting? Email Amy here. 

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy talks with Hannah Gaston from the Small Museum Association to explore why conferences are so important for small museums and how they provide connection, inspiration, and community. The Small Museum Association is an all-volunteer organization that supports small museums across the mid-Atlantic and beyond. They hold an annual conference every February. Hannah serves as the conference’s co-coordinator for speakers and is also the Director of Education at Liberty Hall Museum, a historic house museum in Union, NJ.

• Small Museum Association
• Small Museum Association Conference

• Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebook
• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy talks about the 2026 edition of the Planning Calendar for Museums, her most popular free resource for museum professionals. She shares how planning transforms both team collaboration and visitor experiences. 

• Planning Calendar for Museums

• Getting Visitors Through Your Museum's Doors Ebook
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy talks to Kathryn Jones, also known as Your Digital Docent. Kathryn is on a mission to read every single exhibit label in every Smithsonian museum in Washington, D.C. Her thoughtful project explores how slowing down changes the way we experience museums. Featured in The Washington Post and on NBC News, Kathryn documents her progress, reflections, and discoveries as she invites others to look closer and find meaning in the details.

• @digitaldocent on Tiktok 
• @Digitaldocent_ on Instagram 
• Your Digital Docent on Facebook
• Washington Post Article
• Support Kathryn
• Amy’s Food Revolution Blog

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

On this special Halloween episode, Amy looks at how Hollywood portrays museums in movies. From the Sanderson Witch Museum in Hocus Pocus to exhibits that come to life in Night at the Museum, she shares lighthearted takeaways for museum professionals about storytelling, engagement, and using pop culture to inspire programming and marketing. Grab your popcorn and your pumpkin spice latte and enjoy this spooky cinematic detour!

• Hocus Pocus: IMDb
• Night at the Museum: Battle of the Smithsonian: IMDb
• Thomas Crown Affair: IMDb
• National Treasure: IMDb
• Indiana Jones and the Last Crusade: IMDb
• Captain America: The Winter Soldier: IMDb

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

Your museum’s email list is one of the most effective and underused tools for building lasting relationships with your audience. Amy shares how to make your subscribers feel like VIPs and one simple repurposing trick that saves time and gets results. Don’t forget to grab the Flodesk discount code in the links below!

• Flodesk Discount Code
• Join my Email List

• Ebook
• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this most-requested episode, Amy is joined by her kids to talk about what it was like growing up as “museum kids.” From favorite museums to behind-the-scenes memories, they share how those experiences shaped their curiosity about the world.

• Smithsonian’s Natural History Museum
• Smithsonian’s National Zoo and Conservation Biology Institute
• Smithsonian’s National Air and Space Museum
• Smithsonian’s National Museum of Asian Art
• National Gallery of Art 
• Smithsonian’s Anacostia Community Museum
• Smithsonian Folklife Festival
• Guggenheim Museum Bilbao

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.