In this episode, Amy talks about the 2026 edition of the Planning Calendar for Museums, her most popular free resource for museum professionals. She shares how planning transforms both team collaboration and visitor experiences. 

• Planning Calendar for Museums

• Getting Visitors Through Your Museum's Doors Ebook
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy talks to Kathryn Jones, also known as Your Digital Docent. Kathryn is on a mission to read every single exhibit label in every Smithsonian museum in Washington, D.C. Her thoughtful project explores how slowing down changes the way we experience museums. Featured in The Washington Post and on NBC News, Kathryn documents her progress, reflections, and discoveries as she invites others to look closer and find meaning in the details.

• @digitaldocent on Tiktok 
• @Digitaldocent_ on Instagram 
• Your Digital Docent on Facebook
• Washington Post Article
• Support Kathryn
• Amy’s Food Revolution Blog

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

On this special Halloween episode, Amy looks at how Hollywood portrays museums in movies. From the Sanderson Witch Museum in Hocus Pocus to exhibits that come to life in Night at the Museum, she shares lighthearted takeaways for museum professionals about storytelling, engagement, and using pop culture to inspire programming and marketing. Grab your popcorn and your pumpkin spice latte and enjoy this spooky cinematic detour!

• Hocus Pocus: IMDb
• Night at the Museum: Battle of the Smithsonian: IMDb
• Thomas Crown Affair: IMDb
• National Treasure: IMDb
• Indiana Jones and the Last Crusade: IMDb
• Captain America: The Winter Soldier: IMDb

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

Your museum’s email list is one of the most effective and underused tools for building lasting relationships with your audience. Amy shares how to make your subscribers feel like VIPs and one simple repurposing trick that saves time and gets results. Don’t forget to grab the Flodesk discount code in the links below!

• Flodesk Discount Code
• Join my Email List

• Ebook
• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this most-requested episode, Amy is joined by her kids to talk about what it was like growing up as “museum kids.” From favorite museums to behind-the-scenes memories, they share how those experiences shaped their curiosity about the world.

• Smithsonian’s Natural History Museum
• Smithsonian’s National Zoo and Conservation Biology Institute
• Smithsonian’s National Air and Space Museum
• Smithsonian’s National Museum of Asian Art
• National Gallery of Art 
• Smithsonian’s Anacostia Community Museum
• Smithsonian Folklife Festival
• Guggenheim Museum Bilbao

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy celebrates the 25th anniversary of her business, Kehs Communications, by sharing her journey “from idea to impact.” She reflects on the stages of her business—idea, independence, inspiration, investment, and impact—and how each phase paralleled shifts in museum communications over the past quarter century. From the early days of websites and email to today’s focus on building community and deeper connections, Amy traces both her own growth and the evolving landscape of museum marketing.

• Send me an email: [email protected]
• Book a call.
• Read my ebook.

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

In this episode, Amy wraps up the Love my Museum Summer Book Club series with a thoughtful recap of what was covered throughout the summer. She reflects on the progress museum professionals have made and answers frequently asked questions from listeners about how to keep moving forward. From clarifying your story to strengthening your media outreach, this final episode offers practical encouragement, clear next steps, and a reminder that the work museums are doing truly matters.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Download a free copy of the Planning Calendar: https://www.lovemymuseum.com/calendar
• Listen to the rest of the series:
• https://www.lovemymuseum.com/podcast/summerbookclub
• https://www.lovemymuseum.com/podcast/everybody-knows-your-name
• https://www.lovemymuseum.com/podcast/communitymuseum
• https://www.lovemymuseum.com/podcast/uniquestory
• https://www.lovemymuseum.com/podcast/an-amazing-visitor-journey
• https://www.lovemymuseum.com/podcast/mediarelationships

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

Media coverage can do more than raise awareness. It can build trust and bring new visitors through your doors. But how do you get the media to notice your museum when you don’t have a PR team or a big marketing budget?

In this episode, Amy shares tips for building genuine relationships with reporters and other content creators in your community. You’ll learn what makes a museum story pitch-worthy, how to introduce yourself to journalists, and why relationships are the key to getting noticed.

Whether you’re brand new to media outreach or just need a fresh approach, this episode will help you get started with confidence.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Download a free copy of the Planning Calendar: https://www.lovemymuseum.com/calendar
• https://www.lovemymuseum.com/podcast/summerbookclub
• https://www.lovemymuseum.com/podcast/everybody-knows-your-name
• https://www.lovemymuseum.com/podcast/communitymuseum
• https://www.lovemymuseum.com/podcast/uniquestory
• https://www.lovemymuseum.com/podcast/an-amazing-visitor-journey
• https://www.lovemymuseum.com/podcast/digital-front-door

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

Before visitors ever walk into your museum, they visit your website, check your hours on Google, scroll through your Instagram posts, or skim a TripAdvisor review. That’s your digital front door and in this noisy world, it matters more than ever. In this episode, Amy explores how your digital presence shapes first impressions and offers practical ways to make it more welcoming, accurate, and aligned with your in-person experience.

• Museum Digital Assessment: Use code SUMMER100 for $100 off until August 31, 2025.
• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Listen to the rest of the series: https://www.lovemymuseum.com/podcast/summerbookclub
• https://www.lovemymuseum.com/podcast/everybody-knows-your-name
• https://www.lovemymuseum.com/podcast/communitymuseum
• https://www.lovemymuseum.com/podcast/uniquestory
• https://www.lovemymuseum.com/podcast/an-amazing-visitor-journey

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

A great museum visit doesn’t start at the front door. It begins the moment someone hears about your museum. And it doesn’t end when they walk out, either. In this episode, Amy explores how to shape the full visitor experience from start to finish. She breaks down what it means to be intentional about every stage of the journey…before, during, and after the visit…as well as why these touchpoints matter more than ever. From what guests see online to how they’re welcomed in person and whether they hear from you again, it all adds up to a lasting impression. Whether you’re fine-tuning details or starting fresh, this episode will help you turn casual visitors into loyal fans by creating a journey they’ll want to repeat and share.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Join the waitlist for a new course: https://lovemymuseum.myflodesk.com/waitlist
• Listen to the rest of the series: https://www.lovemymuseum.com/podcast/summerbookclub
• https://www.lovemymuseum.com/podcast/everybody-knows-your-name
• https://www.lovemymuseum.com/podcast/communitymuseum
• https://www.lovemymuseum.com/podcast/uniquestory

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.