Brian chats with Lisa Ryckeley, GENESIS® Concierge for over 20 years, about how she guides students through the program's diverse courses, from construction and engineering to design specialties, based on their unique goals and business needs. Lisa shares how GENESIS® fosters a supportive learning community, offers flexible virtual and on-demand options, and continues to evolve with new programs like the upcoming International Pool Spa Patio Expo. She also highlights the many benefits of PHTA membership, including free and discounted courses, scholarships, and customized training, all designed to help pool and spa professionals advance their skills and careers.