Today I have part two of my interview with the amazing Sean D’Souza. We needed to go deeper into the 7 bag framework that Sean’s developed that covers the 7 objectives that need to happen prior to a successful sale. In this interview, we dove deeper into all of this.

I really wanted to get his perspectives on how to use the principles that were so foundational for my own businesses and tailor them to people like you: freelancers and consultants.

More and more companies are making the same fundamental mistake that’s hindering their sales and keeping them from moving up in the charts. But what mistake is that, exactly?

One of the most important aspects of sales is knowing how to listen to your customers and speak to them in a language that they’re familiar with, and more importantly, that they can relate to.

Episode highlights:

When you create a product, it’s because you have a solution to a problem. When someone asks you why you created that product isn’t when you start talking about the wonderful solution you came up with. It’s your perfect chance to present the problem and explain why you have the best solution.  

“It’s not just about bringing up the problem, it’s bringing up the consequences of not dealing with that problem.”

We wrap up the episode while talking about having multiple pages, the importance of testimonials, and the reason why you’re not getting more customers.

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Be sure to join us next week for another awesome episode, joined by the talented Julia Kelly.